Have you all seen the new Chipotle ad? It is dark and disturbingly telling. It exaggerates {kind of} the state of our food system and how removed we’ve become from our food–and HOW we get it.
Whenever ads start to reflect a grass roots trend, I always take notice, because it seems like it’s an indication that the mainstream on a whole is starting to change their mindset.
Watch it, tell me what you think. Do you think the message of whole, responsibly produced foods is finally taking off?
~Mavis
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Leanna says
I hope it is. Deep and disturbing is right.
Courtney says
Love it!! The sad thing is that this is not far off from the truth. If you find it disturbing then you should really evaluate the way you eat and where your food comes from. We are so disconnected nowadays. “Remember” the days when you grew your cows with love and care and feed them good food because you were going to eat it yourselves. Think about it.
Jenifer says
I see a change coming (at least in my neck of the woods on the east coast). Walmart and Aldi 4 years ago – everyone went, and our little butcher shops started closing. In the last 2 years – gentle farmers have been popping up, butcher shops (they use local farmers live stock) are re-opening and I just heard how Walmart is hurting (well, they are cutting back on their shelf stock) and I still hear people going to Aldi, but mostly just for their fruits and veggies. Maybe this isn’t much, but I see it as change – otherwise I will be depressed. 🙂
Pat Giaquinta says
I think that Chipotle is just the first of many companies that will jump on the bandwagon. It’s about time!!!!!!!!!!!!
Betty AD says
There destroying so much now….its hard to get away from things…they seed the clouds with chemical….so where do they think those chemicals are going to go. Then theres all that fluoride in the water which some states and countries are banning it. …There are farmers selling to locals…but there was one in Cal. and a norther state…that the govt came in and arrested the owners and destroyed all the foods…beef/hogs…etc….so its almost a losing battle. We grew up poor and growed most of what we used. Cows for milk…etc…Didnt have all these sickness’s back then. So there was a old saying back then that it will be man that destroys itself. Then theres the idea of having China process our chicken….why….they’ve been known to put rats in there food/they do eat dogs…we dont need that …..or a chance for them to do our foods. Its so sad for sure…..not much to look forward to..
Michelle Hicks says
I loved it so much i shared it on facebook!! Luckily I live in a rural area with access to local farms for meat, vegetables and fruit. Unfortunately, we live in a society that is more than happy to be ignorant of where their food comes from.
Vicki says
I think Chipotle has been buying “responsibly” grown meat and vegetables for some time. Part of their mission statement is “Food with Integrity.” I love eating there. I feel like I’m eating something a little more health, calories aside, than what I can buy at other restaurants, or even at the grocery store. That said, their website also says they purchase local produce and antibiotic/hormone-free meats *wherever possible* – and I sincerely hope that isn’t doublespeak just to make customers think their food is better.
Theresa says
Very telling … I wonder where Chipotle really on the spectrum … fresh foods, responsibly grown, etc.?
Susan says
Sadly, this is a very truthful ad. I hope people wake up to the fact that we are feeding ourselves and our children fake food. The food we consume is far removed from that in our grandparents’ day. That is why I try to grow my own and shop at our local farmers’ market.
Liz Shook says
I love it. It IS disturbing but that is the purpose. To get the general public thinking!!! Thanks for sharing Mavis. I had not seen it.
carol says
Thanks for sharing, Mavis. The add certainly makes me want to do business with Chipotle. Here in Washington State, I’ve already started to receive propoganda in the mail against labeling GM foods. Hope I 522 passes in spite of it. Such issues motivate me to try to grow as much of my own food as possible!
Kelly says
I don’t see the connection to chipotle, so I was surprised to find it their commercial. The message is compelling …. but isn’t chipotle owned by McDonalds? Something seems odd. Perhaps a marketing ploy to make consumers feel better about eating there.
Cecily says
Well said Kelly! A leopard doesn’t change its spots, it merely blends in with its surroundings. The only absolutely sure way to know what’s in your food or where it comes from is to grow/raise it yourself.
IC says
McDonalds did at one point hold a majority share in Chipotle stock but sold off most of their holdings long ago.
The one thing that makes Chipotle great in my book is their willingness to be transparent – you can see exactly what products might (likely) contain GMOs. I love that I can eat there and eat fairly well by avoiding drug laced meats and GMOs.
The scary thing to me is that many people don’t know how yuck a lot of our food is.
kate says
McDonalds was an investor in their company until 2006 when they divested and the company went public. They no longer have any connection.
Mavis Butterfield says
Thanks Kate. 🙂
Sara Baker says
Two links that might be of interest to you and your readers regarding Chipotle:
Food Babe Investigates: Chipotle vs. Moe’s http://www.100daysofrealfood.com/2012/08/14/food-babe-investigates-chipotle-vs-moes/
A “Food Babe Investigates” Win – Chipotle Posts Ingredients: http://foodbabe.com/2013/03/24/a-food-babe-investigates-win-chipotle-posts-ingredients/
Clare says
The ad is more than sad. Life here in an affluent suburban area has been challenging as I have been the ‘odd’ one growing my own, making my own bread etc. I personally am not a fan of Chipotle but appreciate their attempt at providing food from allegedly better sources.
Michele says
I think the ad is very thought provoking and well done. In my neighborhood, we have a wonderful co op that sells the finest in local produce along with local meats and poultry from small farms. We have farmers markets in every area of Buffalo, even one downtown twice a week during growing season. Many restaurants serve locally produced items. So I am blessed to know where my food comes from. I have re-started “putting up”, make my own yogurt, and even soaps and cosmetics. I want to know what is going in and on me…..your blog is a great help, too! Keep up the fantastic work you do.
Katie @ Life Lived Intentionally says
I eat a plant-based diet, and have done a lot of research over the years. I wish more people would think about what they eat, how food affects our bodies/minds/society. I don’t think everybody needs to quit eating meat, but i KNOW it ought to be done differently. I do believe there is more awareness. I find more and more items that I can eat out, more varieties of fruits/veggies at the market, etc. Hopefully awareness and change continue to occur. That’s why I love your blog. You’ve given me power to feed my family such healthier foods, and at least in my home, it’s truly organic, fresh, happily loved and grown food.
Shari King says
WOW! I worked in ag lending for years and can appreciate how commercial it has become. Kids think in terms of prepared food. Pizza comes from Dominoes, not there is wheat in the crust, milk in the cheese, meat in the pepperoni, same for onions, peppers, mushrooms. It’s all part of a package deal. Not sure the general population will get out of the ad what they should, but I can surely appreciate it!
Shari King says
I’ll edit my previous post to say that adults are guilty of the same…
Nada says
The most chilling part for me was when the scarecrow peeks in and sees the cows, and the look on the poor cow’s face as he closes the board up and the poor sad cow is just staring at him as it gets darker and darker. Eerie!
Aurelie says
LOVED IT!!!!! thanks so much for posting….passed it on to my friends!
Bonnie says
CHIPOTLE……………………… Changing the world, one burrito at a time. I really like Chipotle, BUT, this is not a public service announcement . It is a commercial with all the goals that a business puts behind their advertising. It is designed to make us make certain assumptions about their product and other assumptions about the competition’s product. Sorta’ like the ads with the spokesperson [actor] for a drug company dressed in a white coat with a stethoscope around his neck advising us on health care.