New Marketing Campaign to Get Kids to Eat Their Veggies

Millions of dollars goes into making sugary foods appealing to kids.  I mean, just think about the cereal aisle in your grocery store.  The boxes are fun and colorful–they kind of promise an experience, an experience that the produce section just can’t compete with…until now.  According to an article I found, major retailers have decided to put a little pizzazz into the produce section by offering funner healthy snacking choices aimed specifically at kids.

Companies like Bolthouse Farms are piloting veggie snackers, which are basically a serving of baby carrots with a seasoning packet designed to make the carrots taste more like Dorritos.  Is this really what it takes to make kids eat their veggies?  Wowza! {Meanwhile, I tried to look up the ingredients in the seasoning packets, and it was just listed as “natural seasoning,” so take that however you choose:  good, bad, or indifferent.}

Major grocery stores like  Giant Eagle and Walmart are hoping to start marketing healthy options to kids with items like apple slices and dips, fruit tubes, etc.–all with more colorful packaging to appeal to kids.

I definitely like the idea of having a go-to spot in the grocery store where healthy prepared snacks are readily available.  I even like that retailers have decided to throw some of the marketing money in a more positive direction.  What do you think?  Will making fruits and veggies “funner” make them more appealing to kids?

~Mavis